On August 14th 2022, The King Baudouin Foundation United States hosted an interactive webinar delivered by The International Social Impact Institute, focused on the importance of optimizing stakeholder engagement through both virtual and in-person events. The webinar also provided examples of strong donor engagement across various types of events. It also provided a successful, repeatable framework to effectively conceptualize, plan, market and execute an event, along with case studies that illustrate key concepts, and methods to ensure strong stakeholder engagement.
Kady Sylla, Senior Advisor at The King Baudouin Foundation United States (KBFUS) opened the discussion with an introduction to KBFUS and the value proposition it provides for those looking to donate outside of the United States. She highlighted key focus areas for the organization, which include collaborating with subject matter experts, elevating local solutions, and building bridges. She further reiterated the importance of collaboration, noting the ongoing KBFUS partnership with The International Social Impact Institute, and its founder and CEO Elizabeth Ngonzi.
The webinar then highlighted core principles for optimizing stakeholder engagement, presented by Elizabeth Ngonzi, Founder/CEO of The International Social Impact Institute. She noted that the late Dr. Maya Angelou once said she “learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” a sentiment which absolutely applies to your donors and how they view your events.
Elizabeth started by sharing examples of successful stakeholder engagement, across many different types of organizations, donors and events. Elizabeth highlighted material from her own work and experience, demonstrating the criticality of knowing your audience and personalizing your events. She then shared a strategic event management framework, including key elements required to effectively plan, organize, market, produce, and evaluate both virtual and in person events. Following this, she also shared an event support analysis framework, covering various types of support, and how to align this to different supporters with a wide range of interests.
Elizabeth also covered many different types of marketing campaign elements, and how to successfully integrate these elements for your event. To cultivate and engage donors, whether individuals, or representatives for government entities, corporations or foundations, Elizabeth noted the importance of understanding the audience and their priorities, including how their priorities align with your own.
Elizabeth ended the webinar by sharing resources that will help elevate stakeholder engagement, often in creative ways, across many types of events. She discussed the significance of follow-ups and thank yous, and her belief that you can never say thank you enough. She also outlined creative ways to further activate support, including aligning your event with special days on the calendar.
The webinar also highlighted the significance of partnering with others, and the severe limitations you face when attempting to do it all on your own. Bringing in expertise, applying these core principles, and using the frameworks outlined in this webinar will help you optimize stakeholder engagement across both in person and virtual events.